What is Typography?

So… what is Typography?

Simply put, it is the written version of words.
It describes the art and technique of arranging and styling words to create a written language.

Using typography in different arrangements by carefully considering colours, fonts, spacing etc. can influence how people react to the written words.

 Traditional typography with a modern graphic twist.

Traditional typography with a modern graphic twist.

As interior designers, we can use the art of typography in signage and way-finding throughout a commercial venue.

Simple additions of the written word throughout a restaurant or bar can further re-iterate the design concept of the venue and create cohesion and empower the brand message.

Typography can be used to attract attention and instantly portray a desired message. Whether it be a short, sharp simple statement or a more elaborate story-telling narrative, the possibilities are endless.

 Example : handwritten signwriting creates a fun and playful message. The use of black is bold and strong.

Example : handwritten signwriting creates a fun and playful message. The use of black is bold and strong.

The style & appearance of printed matter
— OXFORD ENGLISH DICTIONARY
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Making an impact

Fonts matter! Colour, shape, size, configuration - all these elements combine in an artistic way to create typography design.

We use these elements in our signage and way-finding throughout our venues to create cohesion between branding and interiors.